Pioneer of China Tourism

As the pioneer of China tourism consultancy, Sundo provides “Consultation & Management + Brand communication & Design + Public relation marketing + Media planning & Communication, a whole package of professional services. After ten years’ development from 2002, Sundo has established six branch companies in Orlando, USA, Beijing, Harbin, Dalian, Qingdao, Chengdu, Wuhan. Sundo Aspires to be the No. 1 of China Tourism consultancy. 

Client is always the center of our service

As the pioneer of China tourism consultancy, Sundo advises at different stages of project: preparation, opening, operation. From market research, brand strategy, vision creativity, media relationship to interactive marketing, Sundo supplies comprehensive and professional integrated solutions. Our clients include Tianjin Sea World. Rice Cube, Qingdao Sea Carnival, Dalian Laohutan Resort, Dalian Shengya Sea World, Harbin Polar Museum and other leading tourism brands.  

From CEO

Ten years’ experience in China tourism, we witness the up and down of this industry and we are very lucky to greet the promising future of China tourism. We are also one of the witnesses of Haichang Group, a leading brand in China theme park, going to pulic. 

This is a brand-new era, tourism is getting popular. Sundo understands that it is significant to have international views. At 2013, Sundo Orlando branch company was founded. We also signed Paramount and Ronald Logan, the founder of Disney theater as Sundo consultants. It is an important step for Sundo after ten years development. Introducing the international tourism trend, Sundo would like to progress with our clients and step into the international tourism stage. 

Sundo advocates consultancy from experience perspective and win-win strategy. With deep insight, integration, and executable plan, Sundo opens the new era of tourism from perspective of experiencers, consumers and whole society. 

　　

Sundo History
 

 

　　

Sundo Culture

Sundo aspires to be No.1 of China tourism planning and the best brand marketing solution supplier. Sundo forges high standard professional service, building China leading tourism consultancy. 

 “The philosophy of Sundo is to create lasting value for our clients to build the win-win cooperation mode. “There is no best tourism mode but the mode keeping up with the age.” it is the core of Sundo value. Value and culture are the essence of company, to put them in a right position is the main Sundo mission.   

　　

Sundo Location

　　

Sundo Honor

 

 

　　

Sundo View

China theme park in the multi-core marketing era

Theme park is a cultural, economic and entertainment complex. The brand value reflects not only its competitive force but also its ability to win the effective allocation and development. Brand value is the soul of the theme park, the industry, nature, culture and economy is the decisive elements, all these combined determine the brand essence.  

Sundo has always been committed to the brand value research of theme parks. From our multiple years’ experience in theme park brand marketing area, we found that brand engine culture is inseparable from brand building. The brand engine is the industry brand system behind the park core value, such as the cultural industry, folk industry, the technology industry, etc. and we call it "theme park brand-driven nuclear." Typically, city with multi-core driver theme park is better than city with single-core driver theme park on economic growth and urbanization level, the higher the value of its brand in attracting talent and capital, also more competitive than single-core driving city. 

After 30 years of reform and opening up, China's urbanization level is approaching 50%, and per capita GDP over $ 3,000. Chinese cities usher in rapid development period. As urban cultural and recreational economy, cultural attractions and theme parks attract more attention.  From large urban strategy to small regional planning, relatively closed single-driven economic model has gradually been abandoned, more and more city hopes to build a more successful theme park brand engine, choosing an open, pluralistically cultural resources model which also can be fully docking with the outside world to build export-oriented theme park brand.

 The change of theme park brand-driven model is a new topic of urban leisure brand marketing.

Sundo international team

	Dr Cihan Cobanoglu Dr. Cihan Cobanoglu is a Professor & Dean of the School of Hotel and Restaurant Management at the University of South Florida Sarasota-Manatee. He is a Certified Hospitality Technology Professional (CHTP) commissioned by Hospitality Financial & Technology Professionals (HFTP) and Educational Institute of American Hotel & Lodging Association (AHLA). Dr. Cobanoglu is the chair of the American Hotel and Lodging Association's (AHLA) Technology and E-Business Committee and also a member of CHTP Advisory Council and Editorial Advisory Board of HFTP. Dr. Cobanoglu is a visionary board member of Hospitality Technology magazine and editorial board member of International Journal of Contemporary Hospitality Management, International Journal of Hospitality and Tourism Administration and Journal of Hospitality and Tourism Education.
	Dr.FevziOkumus Dr. Okumus is a Professor in the Hospitality Services Department with the Rosen College of Hospitality Management. His research focuses on strategy implementation, change management, competitive advantage, knowledge management, crisis management, cross-cultural management, destination marketing, information technology and developing countries. Prof. Okumus has widely published in leading journals, including Annals of Tourism Research, Tourism Management, Service Industries Journal, Management Decision, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Journal of Hospitality and Tourism Research. He is the Editor-in-Chief of the International Journal of Contemporary Hospitality Management (IJCHM).
	Mr. Ronald Logan Associate Professor at University of Central Florida Executive VP of Walt Disney Entertainment Worldwide (Emeritus) The founder of Disney Theater   As executive vice president of Walt Disney Entertainment, Ron Logan was responsible for creating, casting, and producing all live entertainment products for The Walt Disney Company, including the Disneyland Resort, the Walt Disney World Resort, Tokyo Disney Resort, Disneyland Resort Paris, The Disney Institute, Disney Business Productions, Disney Cruise Line, Disney Entertainment Productions, and Walt Disney Entertainment Worldwide. Mr. Logan also was executive vice president of the Walt Disney Special Events Group, executive vice president of Disney Special Programs, Inc. and the founder and first president of Disney Theatrical Productions, which produced Beauty and the Beast on Broadway and around the world. He authored Walt Disney Entertainment – A Retrospective Look, an internal publication that documents the evolution of Walt Disney Entertainment from 1955 through 2000.
	Mathilda Van Niekerk Assistant Professor of Rosen College of Hospitality Management, Central Florida University  Dr. Van Niekerk grew up in the North West Province of South Africa, she is the author or co-author of more than 61 scientific publications, textbooks and industry reports. Dr. Van Niekerk serves on editorial boards of several academic journals. She has taught 21 postgraduate and undergraduate courses in tourism development and management, destination and event marketing and event management. During the 2010 FIFA World Cup in South Africa she was also the cluster leader in Nelspruit, one of the Host Cities responsible for marketing, communications, events and tourism. Dr. Van Niekerk is the general marketing consultant of Visit Orlando since 2010.